SCTC REBRANDS TO FOCUS ON CUSTOMERS AND NEW COMMUNICATIONS TECHNOLOGIES
The Society of Communications Technology Consultants International, Inc., (SCTC), has launched a rebranding campaign. This includes a name change, new organizational focus on consulting clients, with increased emphasis on new communications technologies.
OLD STATION, CA, FEBRUARY 25, 2014 – The Society of Communications Technology Consultants International, Inc., (SCTC), announced today that it has changed its name. Formerly the organization was named the Society of Telecommunications Consultants, Inc., (STC). This change is part of a rebranding campaign that focuses on increasing the SCTC’s visibility in the information and communications technology (ICT) industry, and demonstrating the value that experienced, vendor-independent consultants bring to their clients. The name change was approved by the membership on December 20, 2013, and approved by the state of New York on January 31, 2014, where the SCTC is incorporated.
“In 2012, the SCTC influenced $225 million in information technology spending,” says Melissa Swartz, President of the SCTC. “The influence of SCTC consultants demonstrates that organizations value the involvement of unbiased, experienced consultants when assessing business requirements and new product acquisitions.” These changes follow a year of strategic planning, led by the board of directors including Swartz. This rebranding centers on the value the SCTC brings to clients, reducing the challenge of selecting a consultant by providing a vetted pool of experienced professionals. Key messages focus on the knowledge, experience, and vendor independence of SCTC consultants, providing confidence to clients that they are receiving knowledgeable, unbiased recommendations. SCTC consultants sign a “Code of Ethics” each year, renewing and reinforcing their independence from vendor ties. A new visual brand identity and website (www.sctcconsultants.org) are included in the rebranding effort. The new tagline – Experience Expertise Trust – communicates the key messages of the SCTC: the most experienced consultants in the industry, a powerful international network of experts in their field, who offer vendor independent recommendations guiding clients to their optimal ICT solutions.
About the SCTC:
The Society of Communications Technology Consultants International, Inc., (SCTC) is a non-profit organization offering information and communications technology answers through a professional network of experienced, thoroughly vetted, vendor independent consultants. Founded in 1976, the SCTC has a strict set of membership requirements, setting the standard in experience and expertise, ethics, and collaboration for consultants worldwide.
Society of Communications Technology Consultants International, Inc., is the owner of the marks SCTC, its associated LOGO, and numerous other marks. All other trademarks mentioned in this document are the property of their respective owners.
Society of Communications Technology Consultants International, Inc.
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